"The status for the following app has changed to In Review."
And then almost right after:
"The Application Name on iTunes Connect is In-Between, while the name displayed when the app is installed is Acey Deucey."
Also they included specific steps on how to fix this problem. Awesome! I was expecting outright rejection with some vague reason. Instead I got a chance to fix this while it's still in review instead of starting over. ... Went into Itunes Connect and actually this IS a rejection. Application state is now "rejected". Oh well. Changed the name and reuploaded binary.